Property News > Vistry Group names its new 1,499-home Peterborough development

Vistry Group names its new 1,499-home Peterborough development

Great Haddon Wood has been announced as the name for Vistry Group’s new 1,499-home neighbourhood in Great Haddon, Peterborough.  

The landmark development, which will be located off London Road (A15) between junctions 16 and 17 of the A1(M), is to be delivered by Vistry Partnerships and Vistry Housebuilding – both of which are part of Vistry Group – under Vistry brands Bovis Homes and Linden Homes. 

Approximately 500 of the homes within Great Haddon Wood will be provided by Vistry Partnerships at a site to be known as Haddon Cross, while the remainder of the homes will be built by Vistry Housebuilding. Meanwhile, the Bovis Homes development will be named Haddon Peake and the Linden Homes site will be called Haddon Green. 

The Vistry Group held a naming competition for its employees, and the winner was put forward by Sharon Warrington, Customer Service Director for Vistry Partnerships East and West Midlands. 

She said: “I suggested Great Haddon Wood because I think the development’s name needs to be easily identifiable to people and it hints at the fact that there is a wooded area there. I chose the name Haddon Cross as a nod to the heritage of the historic settlement of Norman Cross nearby and Haddon Green to reflect that the area has lots of open green spaces. The reason for using the name Haddon Peake is slightly more unusual. The spacecraft that carried British astronaut Tim Peake to and from the International Space Station was exhibited three years ago at Peterborough Cathedral, so I referenced that event. I never normally win anything, so it was a lovely surprise to win the competition and to receive a beautiful Fortnum & Mason hamper.” 

Outline planning permission was granted by Peterborough City Council in 2018 for a wider urban expansion scheme on land to the north of Normal Cross. Detailed plans for the first phases of Great Haddon Wood are being finalised by Vistry Group ready for submission to the council later this year.  

The overall scheme will include at least 240 affordable homes for local people through rent or shared ownership, while land will also be set aside to develop a new primary school, a sports facility, a local centre and a community facility. 

Nic Chapman, Sales and Marketing Director at Vistry East Midlands, said: “We are pleased to be able to give this flagship neighbourhood and our three sites within it a name each. The land is a short drive from the Vistry East Midlands offices so we thought it would be fitting to ask our employees to come up with the names. We are working closely with Peterborough City Council on this project to deliver a large number of much-needed new homes to the area. We look forward to starting work on Great Haddon Wood once our plans have been approved.” 

Vistry East Midlands is already building new homes in Peterborough, at Bovis Homes’ Hampton Water development, off London Road.

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