Property News > Tenant demand for property bounces back

Tenant demand for property bounces back

The first two weeks of April saw demand for rental property increase by 30%, following a fall of 57% during the last two weeks of March, according to Zoopla’s Rental Market Report.

With the sales market impacted by a 70% decrease in buyer demand, Zoopla suggests that
their report provides evidence that, due to the current uncertainty, people are less inclined to buy at this time and are instead looking to enter the private rental market.

Gráinne Gilmore, head of research at Zoopla, said: “The flexibility of the rental market is one of the key factors which has allowed activity to bounce back more quickly than other parts of the property market. The rise in demand in the first two weeks in April indicates that some tenants are already mapping out their next move.

“As with the whole housing market however, activity levels and rental growth will likely be
closely aligned to the economic landscape of the UK once the lockdown eases and the
immediate impact of coronavirus starts to recede.

“Rental growth has increased steadily for the last three years as demand has increased in
the face of dwindling new supply. But, if the responses to COVID-19 contribute to a rise in
unemployment, as some official bodies have forecast, this will reduce the scope for any
additional growth in rents. We expect growth to moderate this year, but to remain in positive territory.”

Since 1 March 2020, there has been a fall of only 3% in the total number of properties listed
for rent, suggesting that the market has not seen a mass withdrawal of listings.

Mary-Anne Bowring, managing director of Ringley Group, said: “The rebound in demand for rental properties in the first half of April underlines the defensive, counter-cyclical qualities of rental housing as an asset class.

“A subdued for sale market will likely see demand for rental homes grow over the course of the year, as buyers put off committing to purchasing a new home and sellers hold off owing to a dip in values and impracticalities of trying to sell when social distancing measures are in place.

“The big question is who is going to meet this rising demand for rental housing. Many buy-to- let landlords were looking to exit the market thanks to additional tax and more stringent regulation.

“Coronavirus will only have added extra financial pressure, especially for those who own
their rental properties outright so cannot benefit from a mortgage holiday but potentially face tenants withholding their rent due to their own financial circumstances changing.”

Neil Cobbold, chief sales officer at PayProp, said: “The bounce in rental demand after an
initial drop-off shows that renters are starting to look at moving options for when the
lockdown period ends.

“While it’s positive to see that there has been no mass withdrawal of properties by landlords, the pause on sales and lettings activity may simply mean they don’t have many other options.

“In light of this, measures like the Coronavirus Job Retention Scheme will be essential to
ensure that landlords can continue to receive rent despite the financial pressures caused by the coronavirus pandemic.”

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